Tween Market (News)

FULL STORY: Tap Into the Lucrative Tween Market

--Twenty million strong nationwide, tweens — kids ages 8 to 14, who are often called “Generation Z” or “digital natives” — now flex $43 billion worth of annual spending power

The young consumers receive an average weekly allowance of $12 each, up from only $5 in 2009. So despite family belt-tightening these days, parents still aren’t scrimping on their kids.

Predictably, the biggest slice of the tween money pie goes to video games (31 percent), with apparel/footwear and impulse buys, like snacks, tying for second (20 percent each). Consumer electronics and music/books vie for third (10 percent each), followed closely by toys/crafts (9 percent).--