Target has a lot it can teach our political candidates

What can the latest stable of political candidates learn from Target? Simple. As in, keep your promise simple and deliver on it in a way that sets your brand apart in the minds of consumers. While it’s easier said than done, Target is prime example of a brand that has mastered the art of getting the simple things right.

For instance, making sure its ads are instantly recognizable by dint of their crisp, clean, upbeat feel and their snappy problem-solution execution. Or the way the discount retailer backs up its “Expect More. Pay Less.” claim with the stylish assortment of affordable merchandise displayed in its crisp, clean, upbeat stores. Or, simple as simple can be the company’s use of the color red; color being one of the easiest but most powerful branding apps a brand can own. I could go on and on about what the latest stable of political candidates can learn, but that’s not my shtick. Branding is. So take a look at my most recent piece in Forbes Online and read more about the simple lessons any brand can learn from Target.